about me
I’m a Senior Product Designer with over a decade of experience creating scalable, user-centred digital experiences for e-commerce, B2B SaaS, and consumer brands. My career journey has taken me from front-end development and visual design to leading design strategy, design systems, and cross-functional teams.
What drives me is simple: turning complex problems into simple, beautiful, and accessible solutions. Whether I’m mapping out a challenging workflow for a B2B platform or crafting an inclusive design system for a global brand, my goal is always to design with empathy while delivering measurable business impact.
I bring a unique perspective shaped by diverse roles and industries, giving me the adaptability to thrive in new environments. Recently, I’ve focused on building design systems that cut delivery time, mentoring teams to grow their craft, and collaborating with product managers and engineers to bring ideas to life at scale.
Colleagues describe me as collaborative, approachable, and endlessly curious. I believe the best products come from teams where ideas are shared openly and everyone feels empowered to contribute.
Now, I’m excited to take on my next challenge, bringing my experience and fresh perspective to a team that values innovation, inclusivity, and bold thinking. If you’re looking for someone who can connect design, strategy, and business goals, let’s connect - I’d love to chat.
testimonials
I've worked with Sarah on 3 separate mobile projects at Ycorp. Her designs are creative and of a very high quality, but are also clear for developers to interpret, with good use of standards. Sarah has a good understanding of mobile app design for Android and iOS operating systems, for all screen sizes. She's also an excellent communicator and team player, and is able to work with existing flows to revamp current apps, or create new apps and flows entirely from scratch.
For one project early on at Ycorp, Sarah designed a demo app for a client, all via her own ideas and interpretation, with an extremely tight timeline and development from myself taking place simultaneously. I genuinely couldn't believe how nice the app looked and felt when we finished it. Sarah catered for the full Apple ecosystem for this project - iOS Mobile, iPad, and Apple Watch apps and widgets, with images inspired by the client's logo, themes inspired by the client's colour schemes, and all in an incredibly short space of time. It's still one of my favourite apps in our Ycorp portfolio.
Expertise aside, Sarah is incredibly nice to work with day to day, is highly capable of learning new concepts quickly, and I'm devastated that we won't be working together longer.
For one project early on at Ycorp, Sarah designed a demo app for a client, all via her own ideas and interpretation, with an extremely tight timeline and development from myself taking place simultaneously. I genuinely couldn't believe how nice the app looked and felt when we finished it. Sarah catered for the full Apple ecosystem for this project - iOS Mobile, iPad, and Apple Watch apps and widgets, with images inspired by the client's logo, themes inspired by the client's colour schemes, and all in an incredibly short space of time. It's still one of my favourite apps in our Ycorp portfolio.
Expertise aside, Sarah is incredibly nice to work with day to day, is highly capable of learning new concepts quickly, and I'm devastated that we won't be working together longer.
- Colin Morrison, iOS Developer @ Y Corporation
I really enjoyed working with Sarah at Sweaty Betty, where we collaborated on the UI Pattern Library to evolve the product's visual design style and ensure it was more robust for development. Not only is Sarah a talented visual designer with an elegant sense of design, she is also incredibly positive, calm, professional and easy to work with. I'd love any chance to work with her again!
- Stephanie Donald, Senior UX Designer @ Sweaty Betty
I’ve worked with Sarah over the past 2-3 years at ASOS and in that time she’s made herself invaluable to the Creative department and wider business. Always solutions-focused with an amazing eye for design, Sarah is rarely phased by any brief and always approaches work with a calm and considered nature, to the benefit of her team. I’d love to work with her again in the future!
- Mike Anderson, Project Manager @ ASOS
Sarah is an extremely talented designer who was an amazing asset to the design team at ASOS! I could always rely on her to pick up and manage any project she was on from concept through to delivery. Sarah has amazing experience on all different projects from large scale event design to branding and way-finding design. She can design confidently for onsite and print and would confidently take on any design challenge she was given.
Sarah was also a great line manager to junior members of the team, constantly offering guidance and support and was confidently able to give design direction and sign off work when needed. I look forward to working with Sarah again in the future.
- Lily Dunlop, Design Manager @ ASOS