ASOS Spaces

In 2018 I was tasked to bring in some colour and ASOS branding to the two new warehouses, in Atlanta and Doncaster. Atlanta was a blank canvas, with large spaces and white empty walls , and I worked with the scale by bringing in oversized imagery to add colour and character.

Doncaster proved a slightly different challenge - there wasn't much wall space at all, so I used the windows and natural light to filter in some colour to the space.

In 2019 we opened the next phase of ASOS HQ office revamp. As part of the launch we needed to familiarise the staff with the new space names, ie The Gallery and The Loft, and I was tasked to find an aesthetically pleasing and consistent way to do this.

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