Outlet

After 6 months of research, the strategy team submitted a brief, with the main objective being to rebrand Outlet and set it apart from Sale. From their research they developed 4 key franchises which would help with their KPI's, and I was briefed to lead the rebrand across all platforms, with support from from 2 other designers. Unfortunately it ended up that only light touch elements went live, but as a team we did the work to fulfil all elements of the brief.

The branding across social included animations for Instagram Stories for the four francises, Facebook album artwork, and organic instagram templates.

I also created various emoji animations, which could be used for key trade moments eg. Halloween, Valentines, or to bring home other editorial messaging.

We researched and worked with a wider team on picking a colour to differentiate it from the red previously used on both Outlet and Sale.

We explored changing the colour of the marked down pricing from red to purple, as well as adding badging to items that are selling quickly.

I designed the hub for both womenswear and menswear, with a link assuring ease of navigation between the two. This sits within ASOS.com, across mobile and desktop.

One of the franchises is a timed sale, which are live for 24 hours. For this I designed a clock animation version of the logo. We looked at adding a countdown timer to the homepage.

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