THE CHALLENGE
Shoppers were frustrated by the inability to view or expand their basket without leaving their browsing journey. Navigating away disrupted the flow and, as research revealed, negatively impacted conversion rates.
Shoppers were frustrated by the inability to view or expand their basket without leaving their browsing journey. Navigating away disrupted the flow and, as research revealed, negatively impacted conversion rates.
THE SOLUTION
During discovery, we analysed competitor approaches and incorporated user feedback to shape the redesign. We introduced a drawer-based basket, allowing users to view and manage their items without interrupting their shopping.
During discovery, we analysed competitor approaches and incorporated user feedback to shape the redesign. We introduced a drawer-based basket, allowing users to view and manage their items without interrupting their shopping.
KEY ENHANCEMENTS
• Suggested products when the basket is empty (quick add)
• Product recommendations below the basket summary to increase order value
• Ability to edit size and quantity directly in the basket
• Integrated Apple Pay functionality for faster checkout
