Sweaty Betty Iconography

I created a visual style and set of guidelines that could be applied to any new and pre-existing icons for Sweaty Betty. The icons needed to work across digital platforms and printed media. Each icon fits within 120px grid, has a 2px stroke width and rounded cap ends and corners. I worked with another designer to create around 50 new icons that were briefed, and redraw all pre-existing icons with the same visual language.

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