I designed for various digital formats, with a step change between always-on and promotional messaging, as well as large scale printed assets for on-site activation moments.
I worked with the developers on the validation form, creating the graphics to go along with this. As well as working on the Unidays portal on-boarding page, across desktop and mobile, which was hosted within ASOS.com
The branding had to scale down to the smallest banners on-site, and be recognisable and accessible.
In 2018 I was briefed to refresh the look and feel, as an update to the current identity but not a full redesign. I kept the colour, a strong link between them, but updated imagery to a collage treatment.
